I am a design and strategy leader with 18 years of experience shaping products and services across enterprise and consumer contexts.
With a foundation in formal design education and a research-driven approach, I work at the intersection of insight, strategy, and craft. Over the years, I have evolved from an individual contributor to building and leading design teams, scaling design systems, and strengthening design maturity within organizations — while continuing to stay hands-on where it matters.
My strength lies in connecting strategic intent to tangible outcomes. I work closely with leadership to shape direction and with design teams to translate that direction into thoughtful, high-quality experiences across digital, physical, and service touchpoints.
I have worked across service design, enterprise platforms, IoT and smart systems, e-commerce ecosystems, research and trend strategy, and brand-led experience frameworks.
Some of the areas and projects I have worked on include:
Service design for end-to-end customer experiences in electrical power utilities and community heat services
Large-scale enterprise energy management platforms for state load dispatch centers, generating companies, and distribution companies
Customer lifecycle frameworks and journey mapping
B2B and B2C e-commerce platforms and mobile applications
Data acquisition a for smart meters
IoT product design for smart homes and consumer markets
Vodafone UK website redesign
Data monitoring and maintenance systems
Brand-led design principles, belief systems, and design systems
E-commerce content and learning ecosystems
User research, trend forecasting, and future strategy development
Customer experience strategy
A UX Design Manager, leading teams and building design capability
A Lead UX Designer, shaping complex digital experiences
A Lead Industrial Designer, driving product form and experience
A User Research & Concept Lead, translating insights into direction
A Product Designer, delivering end-to-end solutions
A Facilitator of co-creation workshops, aligning diverse stakeholders
A Facilitator of design thinking and strategy workshops, embedding structured innovation
A Speaker at design forums and industry events
An Ethnographic researcher, grounding decisions in real human contexts
Service design
E-commerce
Energy
Smart homes and space design
Consumer products and durables
Automotive
CMF and Trends
Established and scaled user-centered design practices across two organizations, embedding design into product strategy and business decision-making.
Positioned design as a direct driver of business outcomes — improving product-market fit, adoption, and delivery against key objectives.
Defined and implemented a unified design philosophy and system spanning products, services, branding, and cross-channel touchpoints.
Led the design of 30+ digital and physical products, translating research and strategy into successful market launches.
Drove end-to-end experience thinking across digital platforms, physical products, and service ecosystems — extending design beyond the interface layer.
Initiated new business capabilities and strengthened organizational design maturity through workshops, playbooks, and cross-functional collaboration.
Secured global design patents and industrial design registrations, contributing to long-term intellectual property value.
Product & Platform UX Strategy
Systems & Service Design
Design Leadership & Team Development
Cross-Functional Collaboration
User Research & Insights
Design Systems & Governance
Experimentation & Data-Driven Design
Enterprise & B2B Platform Design
User experience design
User research
Design Operations
Design strategy
Design Thinking
Usability
Service maps
Process flows
Customer journeys
Experience maps
User flows
Task flows
Information architecture
UI design
Figma
AI
Workshop facilitation and design sprints
Visual design
Adobe design suite
And open to learn more …
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© 2026 Atul Koleshwar. All rights reserved.
Work created at various companies is shown for portfolio purposes only and remains their property.