About me

About me

Design philosophy

Design philosophy

Over the years, my work has centered around these things 

Over the years, my work has centered around these things 

  • Bringing business, technology, and user needs together to shape the right product direction.

  • Connecting strategy with design craft, making sure high-level thinking translates into meaningful product experiences.

  • Building a strong design culture, making good design everyone's goal, not just design team's.

  • Creating a safe yet challenging environment for the design teams

  • Being adaptive in processes and frameworks so that they fit contextually fit to the problem at hand

  • Co-working with the cross functional teams, promoting design thinking and influencing stakeholders

Work experience

Work experience

February 2026 - Present

Independent Consultant
Multiple

August 2023 - January 2026

Principal Designer
Koko Networks Private Limited, Pune

February 2022 - August 2023

Senior UX Design Manager
Vodafone Intellignet Solutions, Pune

April 2016 - February 2022

UX Design Manager
Secure Meters Limited, Udaipur

April 2014 - April 2016

Lead Designer
Saint Gobain Research India, Chennai

December 2007 - March 2014

Lead - User Research and Design
Onio Design Private Limited, Pune

Background

Background

With a foundation in formal design education and a research-driven approach, I work at the intersection of insight, strategy, and craft. Over the years, I have evolved from an individual contributor to building and leading design teams, scaling design systems, and strengthening design maturity within organizations, while continuing to stay hands-on where it matters.

My strength lies in connecting strategic intent to tangible outcomes. I work closely with leadership to shape direction and with design teams to translate that direction into thoughtful, high-quality experiences across digital, physical, and service touchpoints.

I have worked across service design, enterprise platforms, IoT and smart systems, e-commerce ecosystems, research and trend strategy, and brand-led experience frameworks.

Some of the areas and projects I have worked on include:
  • Service design for end-to-end customer experiences in electrical power utilities and community heat services

  • Large-scale enterprise energy management platforms for state load dispatch centers, generating companies, and distribution companies

  • Customer lifecycle frameworks and journey mapping

  • B2B and B2C e-commerce platforms and mobile applications

  • Data acquisition a for smart meters

  • IoT product design for smart homes and consumer markets

  • Vodafone UK website redesign

  • Data monitoring and maintenance systems

  • Brand-led design principles, belief systems, and design systems

  • E-commerce content and learning ecosystems

  • User research, trend forecasting, and future strategy development

  • Customer experience strategy

Experience Across Sectors

Experience Across Sectors

Service design

Service design

E-commerce

E-commerce

Energy

Energy

Smart homes and space design

Smart homes and space design

Consumer products and durables

Consumer products and durables

Automotive

Automotive

CMF and Trends

Achievements

Achievements

  • Established and scaled user-centered design practices across two organizations, embedding design into product strategy and business decision-making.

  • Positioned design as a direct driver of business outcomes, improving product-market fit, adoption, and delivery against key objectives.

  • Defined and implemented a unified design philosophy and system spanning products, services, branding, and cross-channel touchpoints.

  • Led the design of 30+ digital and physical products, translating research and strategy into successful market launches.

  • Drove end-to-end experience thinking across digital platforms, physical products, and service ecosystems, extending design beyond the interface layer.

  • Initiated new business capabilities and strengthened organizational design maturity through workshops, playbooks, and cross-functional collaboration.

  • Secured global design patents and industrial design registrations, contributing to long-term intellectual property value.

Design Competencies

Design Competencies

Product & Platform UX Strategy

Systems & Service Design

Design Leadership & Team Development

Cross-Functional Collaboration

User Research & Insights

Design Systems & Governance

Experimentation & Data-Driven Design

Enterprise & B2B Platform Design

User experience design

User research

Design Operations

Design strategy

Design Thinking

Usability

Design Skills

Design Skills

Service maps

Process flows

Customer journeys

Experience maps

User flows

Task flows

Information architecture

UI design

Figma

AI

AI Assited design

AI Assisted design

Workshop facilitation and design sprints

Visual design

Adobe design suite

Miro

Miro

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© 2026 Atul Koleshwar. All rights reserved.

Work created at various companies is shown for portfolio purposes only and remains their property.